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It has nothing whatsoever to do with enhancing human health.
Take, for example, a Paxil commercial that was recently popular. In 1991 the drug companies spent a paltry $55 million on advertising drugs directly to consumers.
Diseasing Of America by Stanton Peele, page 119
The unnecessary surgery figures are escalating just as prescription drugs driven by television advertising. Media-driven surgery such as gastric bypass for obesity "modeled" by Hollywood personalities seduces obese people to think this route is safe and sexy.
Overdosed America by John Abramson MD, page 152
Pharmaceutical advertising in medical journals and though 'detailing' seduces doctors
By 1900, there were 22 homeopathic medical schools and nearly 100 homeopathic hospitals in the U.D. Moreover, everybody was lighting up, just as in a certain strata, everybody was inhaling. For the study, Wilkes' group asked medical experts to review 109 advertisements from the country's ten leading medical journals. By defining all unorthodox medical treatments as "quackery," which they interpreted as "misinformation about health," the FDA attempted to prevent physicians, manufacturers, and consumers from practicing alternative therapies. Thus, they continue to run those ads and they continue to focus on the promotion of pharmaceuticals for profit rather than education about chemical agents that should be used with caution, and only in specific circumstances. Few of the prescriptions were made based on scientific fact or medical necessity.3 in 1992 to 10.3 billion on DTC advertising in 1998 alone.
Overdosed America by John Abramson MD, page 81
While $3 billion in advertising may seem like an awful lot, rest assured that the drug companies aren't worried. But 1997 opened with a smaller HIV/AIDS budget, unpaid doctors and nurses countrywide, and hospitals with empty pharmaceutical shelves. Drug companies also engage in misleading advertising campaigns which make outright false or unrealistic claims, but which convince that vast majority of the public that most or all prescription drugs are not only safe, but the key to better health and a better life. If it weren't for pharmaceutical advertising supplements, Newsweek would be only three pages long. Similarly, pharmaceutical companies have focused on "detailing" physicians very aggressively (that is, promoting products through sales calls to doctors to provide information and free samples). Drug companies know that putting sophisticated detailing teams in the field to promote their products to doctors makes a difference in prescribing behavior. "The pharmaceutical Advertising Council and the FDA also issued a joint statement addressed to the presidents of advertising and PR agencies nationwide asking them to cooperate with a joint venture anti-fraud and quackery campaign," according to Mark Blumenthal, Executive Director of the American Botanical Council.” Since you've made that statement, has anything changed within the FDA to fix what's broken and, if not, how serious is the problem that we're dealing with here.
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